About me
I’m passionate about designing user centred solutions that connect people and products through clear storytelling and intuitive experiences.
I thrive on solving complex problems, turning business goals into simple, enjoyable experiences that users genuinely connect with.
For me, design isn’t just about how something works, it’s about how it feels. My approach is rooted in deep user research and continuous iteration, making sure every design decision is driven by real user needs.
Background
My career began across web design, print, graphic design, and online game development, giving me a deep, well rounded understanding of users, design, and technology. This early experience shaped how I approach problem solving and enables me to create thoughtful, engaging experiences that truly connect with users.
With over 15 years in the creative industry and more than a decade focused on UX, I’ve designed across a wide range of platforms including desktop, mobile, tablet, apps, intranets, and client-facing systems, allowing me to confidently adapt to different interfaces, contexts, and user needs.
User Centered Design, Design thinking, Google design sprints, lean, agile, Lightning Decision Jams…
Methodology
I have extensive experience in UX and believe in applying the right methodologies for each challenge. Not every problem fits a single process, and some require creative, adaptive thinking to uncover the insights needed to make informed decisions. This approach helps simplify complexity, improve understanding, and create designs that truly resonate with users.
My core processes are continually evolving. I’m committed to learning and refining new approaches that elevate design outcomes and contribute to building products users genuinely enjoy and want to use.
I have a naturally curious, problem solving mindset and take pride in developing practical, user guided solutions. By grounding decisions in real user needs, I ensure designs are effective, meaningful, and successful in real world contexts.
Previous clients
Interests
Outside my passion for UX I enjoy cooking and baking, experimenting with recipies and finding new foods and flavours to enjoy. I have ran marathons over mountains, completed Ironmans and swam 10km in search of my own limits and each time I am amazed at what humans can do, not just from my own abilities but from those who also rise to the challenge.
A vast majority of my interests revolve around being outdoors and discovering new things. I enjoy running through the woodlands and by the lakes, snowboarding the mountains and scuba diving the oceans, I believe nature is one of the greatest gifts on the planet and it always seems to facinate and delight those willing to adventure out and explore.
If you cant find me delving into design, architecture and art, I am most likely exploring and inovating to discover something new, like hand coding this fully responsive website without the assist of media queries for break points.